Michel Couture, general director of Ski Saint-Bruno
According to the latter, traffic in the province's ski resorts generally begins after the Boxing Day sales, around December 26, and he affirms that they will be ready to welcome this influx of visitors, rain or shine.
The majority of ski areas are 75% snow-covered, so we will have the capacity to accommodate all the world, assures Mr. Couture.
Christian Dufour, the marketing director of the Les Sommets group – which owns five ski areas in the province including Saint-Sauveur and Morin Heights – would however like to point out that the resorts have suffered from mild spells during the winter season since the 1980s.
Winter in Quebec has always been capricious.
A quote from Christian Dufour, marketing director, Les Sommets
Nevertheless, he adds that the industry has always adapted and that investments in [artificial] snowmaking will continue to be very significant.
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Christian Dufour, marketing director Les Sommets
According to him, diversification is the solution for ski resorts. The Les Sommets group, for example, offers activities in both winter and summer, in addition to offering catering services.
Like the general director of Ski Saint-Bruno, Mr. Dufour emphasizes that there is always a slight drop in traffic during the holiday season, but still notes a positive month of December.