The e-commerce platform Shopify will offer merchants new ways to interact with loyal customers using NFT. This is reported by The Block.
Users can connect crypto wallets to shops on the platform to confirm ownership of certain tokens. This feature will give them access to pre-sales and exclusive merchandise in the future.
The option was previously tested in beta mode among select merchants.
Last year, the company provided a limited number of merchants the opportunity to sell NFT directly, without the involvement of third parties.
ForkLog previously reported that Shopify will integrate Lightning Network through a partnership with Strike.
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