Sberbank will release a set-top box that will allow viewers to buy things from films

Sberbank will release a set-top box that will allow viewers to buy things from films

Against the background of general digitalization, SberDevices (a structure of Sberbank of Russia) plans to launch sales of its own set-top box with a number of unique functions. It is expected that the official premiere of the novelty will take place on September 24th.

Sberbank will release a set-top box that will allow viewers to buy things from films

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There is already information that the device will be equipped with a voice assistant developed by Sberbank specialists. It is also noteworthy that the company “Yandex” a little earlier also announced the release of a branded set-top box with a new smart speaker, both devices will receive a built-in voice assistant “Alice”. However, the new device from the largest state bank in the country will differ markedly from the development of competitors. For example, a virtual assistant built into it will allow the user to get access to the management of a personal account and funds on it.

It is noted that the developer has already conducted successful tests of the new voice assistant for smartphones. Thanks to this technology, users can even change the access code to a bank card, transfer funds or perform any other actions. Among other things, the device from SberDevices will receive an integrated online shopping system, which is able not only to purchase goods in online stores, but also to recognize things shown in films and find them on various trading platforms.

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