South Korean mobile phone giant Samsung on Thursday unveiled its new line of premium 5G smartphones, the Galaxy S21, with selling prices several hundred dollars lower than in previous years.
The base model of this new generation of cell phone, the S21, will be on sale from January 29 from $ 800, or $ 200 less than the base model of the S20 when it launched last year.
The S21 +, equipped with a larger screen, will be available from $ 1000 and the S21 Ultra, with the most advanced technological capabilities, will be sold from $ 1200.
“We live in a world where mobiles are at the forefront,” said TM Roh, director of Samsung’s mobile communications division, in a statement.
“With so many of us working remotely and spending more time at home, we want to deliver an experience that meets the heavy multimedia demands of our ever-changing routines,” Roh continued.
The South Korean group highlighted the photo and video technical characteristics of these new phones as the main selling point.
The S21 have a lens block better integrated into the phone, state-of-the-art optical and digital zooms, and a supposedly defiant night mode.
The Ultra model is thus equipped with a zoom x100.
Samsung has emphasized the range of possibilities that must be offered to video enthusiasts. For example, they will be able to film both with the sensors on the back and on the front of the device, to simultaneously display what is happening in front of their eyes and their own head if they want to comment on the live action. .
The three new models, available for pre-order from Thursday, are each available in several colors.
The tech and home appliance giant is the world’s leading seller of cellphones. In the third quarter of 2020, it sold more than 80 million devices, far ahead of the Chinese Huawei and Xiaomi (51 and 47 million) and almost double the American Apple (43 million), according to the research office Canalys .
The sector went through a difficult period due to the pandemic in the first half of last year, before rebounding.
By offering lower prices than in previous years for its high-end phones, Samsung is sending a clear message to the iPhone maker, which dominates the US market.
The Cupertino (California) group launched in October its first models compatible with 5G technology with base prices ranging from $ 699 to $ 1,099.
In direct competition with Apple’s AirPods Pro, Samsung also unveiled its Galaxy Buds Pro wireless earbuds on Thursday with active noise canceling and rain and sweat resistance.
They are marketed for $ 200 and come with the purchase of a Galaxy S21 Ultra.