Samsung is taking advantage of the lightness of CES this year to occupy the media field with the release of new Galaxy S21 smartphones, Buds Pro earbuds and Bluetooth SmartTag tracking chips.
If this phone Galaxy s21 wasn’t really news per se, this one was way before its official unveiling on all forums, like YouTube. And also because Samsung offered to pre-order it without the possibility of seeing it.
As 5G is no longer so much a sales factor, the South Korean giant had to strike elsewhere, especially in photography and video.
8K everywhere … or almost
After seeing the presentation online, Samsung had a clear target in its sights, the Apple iPhones. Everything had to be done better, in all areas.
The screen sizes of the S21, S21 + and S21 Ultra are 6.2, 6.7 (2400×1080 pixels) and 6.8 inches (3200×1440 pixels) respectively.
The definition of video recording reaches 8K, four times that of excellent 4K video. To compensate for the tremors inherent in holding without a tripod or fixed support, it will be possible to activate the Super Stable function at 60 images per second which seems very effective, on the other hand the resolution will be reduced to 1080p.
For audio capture in Video Pro mode, the Buds Pro earbuds can be used as microphones. This way, place the phone on a tripod and you can walk away while being recorded.
The Single Capture feature offers one-touch capture of a variety of image and video formats up to 15 seconds.
For selfies, the background blur will be better separated from the subject with virtual studio-style lighting options.
In contrast, the camera system on the back features ultra-wide-angle, wide-angle (both 12-megapixel) and a 30x 64-megapixel telephoto sensors. Plus, zoom lock minimizes shaking.
For its part, the S21 Ultra pushes the resolutions of the wide-angle sensor to 108 Mpx, the telephoto sensor to 10 Mpx and the screen side to 40 Mpx. The 10MP telephoto camera offers 10x zoom which can be extended to super zoom up to 100x, in which case there is image deterioration.
As always, the images are processed in real time by the power of artificial intelligence algorithms.
Interesting detail, Samsung brings out of the sleeve of the Galaxy Note20 the famous stylus that the new S21 Ultra can use to write and draw on the screen. Although there is no hole in the S21 to store it like the Note20s, Samsung will offer a case that will allow it.
The arrival of this stylus on the S21 sold as an option means that the border between these two product lines is narrowing at the top of the pyramid.
Like Apple, Samsung is ditching the charger. In the box which becomes more compact, there will be in addition to the phone a USB-C cable, the small eject pin for the SIM card and the quick start guide.
Great promotion for Galaxy device enthusiasts who will be able to get Buds Pro in-ear headphones and a Bluetooth SmartTag locator at no cost if they pre-order their device between January 14 and January 28.
Canadian prices rounded to the nearest dollar. Base storage: 128 GB.
S21: $ 1130
S21 +: $ 1400
S21 Ultra: $ 1,650
I’ll come back to the Galaxy S21 later with a try.
Galaxy Buds Pro and SmartTag
Samsung says it has improved the audio quality of its Bubs Pro earbuds and integrated active and intelligent noise cancellation and extended connectivity. Three microphones filter out unwanted sounds and another takes care of the voice. And wind noise would be better filtered.
Finally, SmartTag locators make it possible to find important unconnected objects (keys, suitcases or your pet’s collar).
Natasha Kumar has been a reporter on the news desk since 2018. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining The Times Hub, Natasha Kumar worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my email@example.com 1-800-268-7116