As it does every year at this time, analyst firm Counterpoint Research has published its report on European smartphone sales for the first quarter of 2024, which shows that the European market has started to recover after slowing growth during 2023.
The study confirms that Samsung and Apple continue to dominate the European mobile market, but Xiaomi continues to grow and is getting closer to removing the Cupertino company from second place in the rating.
According to a Counterpoint report, Samsung continued to lead the European smartphone sales market in the first quarter of this year with a market share of 32%, mainly due to shipments of the Galaxy S24 series devices, as well as the Galaxy A35 and Galaxy A55. The Korean giant also improved on last year's figures, increasing sales by 7% compared to the first quarter of 2023.
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The second best-selling phone manufacturer in Europe was again Apple with a market share of 25%, although the American giant sold 1% less than in the same period last year. According to Counterpoint, with no iPhone SE expected this year, iPhone 15 sales will likely continue to decline until the new iPhone 16 arrives.
The third place in the European ranking of mobile device sales is occupied by Xiaomi with a market share of 18%, which is only 7% less than that of Apple. This was due to the great sales success of the new Redmi Note family in Western Europe, especially in Spain and Italy. In addition, Xiaomi improved on the same period last year, increasing sales by 11% compared to the first quarter of 2023.
Finally, it should be noted that the fourth and fifth positions in the Counterpoint rating are occupied by Realme and HONOR – two brands with a market share of only 4%, but which significantly improved their sales figures compared to the first quarter of 2023: the first sold 59% more and the second increased sales by 67%.