According to the results of the first half of the year, sales of smart home devices in Russia reached almost 2 billion rubles, and by 2023 will grow to 6 billion rubles, which is comparable to the sales of such mass goods as blenders and hair dryers, calculated in M.Video-Eldorado … M.Video-Eldorado explains the growth in demand for smart home products by the expansion of the range, the trend to work from home and the increasing popularity of voice speakers. The demand for them has grown seven times in pieces and more than six times in money year on year, the retailer specified. This is confirmed by Citylink, where sales of such speakers grew 5.5 times, which is more than the indicator of other smart home devices. The main players in this market are Yandex, Xiaomi and Mail.ru.
Mikhail Petrenko, director of business development for smart devices at Mail.ru Group, confirmed that there is an increase in the number of connections of such devices to the Mail.ru ecosystem. “Now we are seeing an actual doubling of the number of active users of smart homes using voice control every quarter,” says Mr. Petrenko.
M.Video includes controllable sockets, lamps, motion sensors, devices for controlling curtains, air conditioners and TVs, video surveillance cameras. The most popular products, according to the company, are smart lights, IP cameras, smart sockets and smart remotes. According to Stanislav Soltitsky, a business analyst at Marvel Distribution, the Russian smart home market amounted to $ 300 million in 2020. “The growth of a” smart home “in the narrow sense of the word (” smart “sockets and light, video surveillance, speakers with a voice assistant) – 2 times, in a broad sense (including household appliances and smart TV) – about + 15-20%” , – said Mr. Soltitsky.
In Ozon, the average check for the purchase of “smart” equipment decreased by 16% – to 2.5 thousand rubles, the company said. In Citylink, this indicator increased by 5%. “The average bill very much depends on the category of the device, the same can be said about the price dynamics,” says Mr. Soltitsky. According to him, the average retail price of a smart lamp dropped to 1,000 rubles. due to increased competition from brands, when the price of the robot vacuum cleaner has increased due to new features such as automatic garbage dumping.
Anton Maltsev, general director of the manufacturer of smart home devices, Rubetek, attributes the growth in demand to the fact that stores are operating as usual this year, when last year they were quarantined since March. Svyaznoy believes that, in general, the greater interest in smart home devices is due to the fall in their prices, as well as the fact that they save time and energy.