Research Firm App Annie Considers IPO Opportunities

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Research Firm App Annie Considers IPO Opportunities

American research company App Annie is considering available strategic opportunities, including buying a strategic asset or going public. This is reported by The Wall Street Journal with reference to the words of the CEO of App Annie Ted Kranz. According to informed sources of the publication, the option of selling the business is also being considered.

Last year, App Annie, which collects and analyzes data in the mobile industry, had about $ 120 million in revenue. Profit before taxes reached $ 20 million. The head of App Annie noted that the company expects to accelerate its growth and maintain profitability this year. The company plans to expand the use of artificial intelligence for effective data analysis, which requires, he said, additional investments. And they can be obtained by raising funds, as well as mergers or acquisitions, he added. Mr. Krantz declined to tell the WSJ any details of the process of choosing a development strategy.

Alena Miklashevskaya

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