Scoring at least five goals in four of his first six games, the Montreal Canadiens have made people happy not only among his fans, but also among chicken fans. The traditional promotion of the La Cage sports brasserie has never been so in demand at the start of the season.
For the past fifteen years, the restaurant chain has offered eight free chicken wings every time the Montreal Canadiens score five or more goals in a game.
If the event occurs on average “between 13 and 15 times per season”, allowing to sell about 1 million chicken wings, the repetition of this one in such a short period of time is far from having been. commonplace in recent years. Already, 40,000 wings have “taken off”.
“I’ve never seen a great start like this where we had to give it so often in the first six games!” Laughed Jean Bédard, President and CEO of Groupe Sportscene, which owns La Cage, at Newspaper.
Far from complaining or thinking of changing its promotion if the Montreal training continues its momentum, Mr. Bédard emphasizes that it has reminded Quebeckers that the channel was still open despite the confinement. Allowing the passage to employ more employees and sell more products.
“Since the Canadian started playing again, and especially because he scored at least five goals in four of his first six games, the attendance has increased a lot,” he explains.
“We have not had better weeks since the start of the crisis, other than those where the dining rooms were open,” said the president of the channel.
Moreover, if he expects to offer chicken wings more often this year, “to see how the CH plays”, Mr. Bédard believes that fewer people will benefit from the promotion at every opportunity, precisely because of the closure of the dining rooms.
Even if only six games have been played so far, Jean Bédard has already let himself be carried away by the excitement, allowing himself a small prediction in the process.
“For the first time in a very long time, I am very confident that Montreal will go to the series. They have the team to do a little bit, it’s encouraging, we cling to that! ”, He suggests.
“In fact, people are already starting to count the Canadiens goals more than the number of COVID-19 cases. It feels good! ”He concludes.
Number of Canadiens games of 5 or more goals
- 2021: 4 (67%)
- 2019-2020: 12 (17%)
- 2018-2019: 17 (21%)
- 2017-2018: 11 (13%)
People benefiting from the promotion each year:
- Between 120,000 and 150,000
Wings donated each year:
- Between 960,000 and 1,200,000
Wings given in the first 3 matches in 2021:
* Figures following the last match were not available