Didier Péladeau was born in the printing industry. At almost 40 years old, Pierre Péladeau’s grandson is today an expert in one of its more nested aspects, namely the printing of labels for consumer products.
“It’s important, it allows customers to stand out on the shelves,” remarks the owner of Groupe Lelys, located in Laval.
Didier Péladeau has worked for the company for 17 years. In 2018, he finally managed to convince his father, Erik, to sell it to him. “I pushed for several years,” he laughs.
If his father taught him a lot about financial and administrative aspects, the entrepreneur worked hard by occupying various positions within the company in order to master the technical aspects of the business: printing processes, materials, suppliers, etc.
Today, it is he who makes the decisions. “I have been able to put my management style in place for two years. I managed to get my employees to work as a team, to involve them in participatory management. We really have a great team spirit, you can feel it, the message is happening in the market, ”he says.
The Lelys Group has more than a hundred customers and some 70 employees, all of whom work at the company’s Laval plant.
It’s impossible to frequent a supermarket or a pharmacy without finding products with a label or packaging signed by Groupe Lelys, which includes L’Oréal, St-Hubert and Industries Lassonde, as well as its essential Oasis juice, among its clients.
Didier Péladeau’s company does not only have big names in its clientele. It is also a source of pride for entrepreneurs, but also a way of ensuring their growth.
“You can have a microbrewery as much as a multinational as a customer. We have great flexibility in our equipment, ”he says.
One of the trends that he has identified, during his numerous store tours “to see what’s new”, is that of the upright bag. A good old resealable bag that stands upright.
“People are increasingly making their own granola or their own gin, and it’s a market that will continue to grow in packaging,” says the expert.
These customers will certainly order smaller prints than the big players in the industry, but will allow for packaging and label customization that gets the entrepreneur excited.
A “new baby”
These upright bags will also require the purchase of larger digital presses, which has nothing to stop Didier Péladeau.
Because, beyond his management style, the 39-year-old also injected capital into the company when he finally got his hands on it. “For two years, we have invested in equipment at the cutting edge of technology. Our last baby is an HP 6900 press that we installed last September, ”he says with a lively voice.
Quickly, on the other hand, the boss wishes to emphasize once again that beyond the machines, it is the contribution of the employees that fuels the success of the company.
“Employees are at the forefront, it is thanks to them that we succeed. We bring about innovation by listening to them, asking for their opinion. This is how we became a leader in the industry, ”says Didier Péladeau.