Binance has announced a partnership with video blogger Habane “Habi” Leim. A Senegalese-Italian with 144 million followers on TikTok has become an ambassador for the bitcoin exchange.
Lame leads the TikTok account ranking in terms of the number of followers. He gained popularity thanks to videos in which, without saying a word, he sarcastically makes fun of people who complicate simple tasks.
The video blogger will promote Web3 technologies and joint NFT projects with Binance, «further expanding the experience of its fans», the company explained.
The cooperation is expected to contribute to the development of the ecosystem Binance and the crypto industry in general.
Meet our new brand ambassador @KhabyLame, the most followed creator on TikTok 🤲🏾
Through this partnership we will:
🔸Drive crypto education
🔸Launch exclusive Khaby Lame NFT collections
🔸Debunk crypto & Web3 myths
🔸Grow the industry & #Binance ecosystem
Welcome aboard Khaby! pic.twitter.com/pZi36Lcwl7
— Binance (@binance) June 30, 2022
Recall, exchange ambassadors FTX has previously been played by NBA star Stephen Curry and Japanese tennis player Naomi Osaka.
The Crypto.com cryptocurrency platform has chosen Oscar-winning actor Matt Damon for this role.
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