In recent days, JD Power Canada ALG awarded the best residual value title in each category of the automotive industry.
In a market where rental is often the choice of consumers, residual value is absolutely important. You should know that roughly speaking, the higher the residual value, the smaller the amount to be distributed over the chosen term.
However, the residual value does not take any account of the oscillation between the market value of the same vehicle from one region to another. Concretely, a Toyota yaris is more sought after by consumers in Quebec than by those in Alberta, for example.
In this excerpt from the show The Car Guide broadcast on QUB Radio, Antoine Joubert and Germain Goyer discussed the absurdity of these awards since they do not always reflect reality.