The market research institute Goldmedia continues to see the Corona crisis as a driver for paid video-on-demand services (Pay-VoD, Pay Video on Demand) such as video streaming. In Germany, sales growth is expected to rise by around 25 percent to 3.8 billion euros in 2021, Goldmedia announced on Tuesday.
Analyzes by Goldmedia based on VoD-Ratings.com have shown that Pay-VoD in Germany reached a sales volume of 3 billion euros in 2020. This means that the sales of Netflix & Co. exceed those of linear pay TV and are approaching sales of the German television market, according to the market researchers at Goldmedia.
In the first year of the coronavirus pandemic, sales increased by 28 percent compared to 2019, while economic output in Germany shrank by 5 percent. According to an analysis by Goldmedia, the lion’s share of sales with 83 percent is accounted for by subscription streaming services with a volume of 2.5 billion euros.
The remainder is shared by digital purchase videos and the digital video rental business.
Since the outbreak of the corona pandemic, streaming providers have benefited from the fact that the closed cinemas mean that some potential blockbusters can be seen first on Netflix & Co.
The previous recycling chain of cinema, DVD, pay TV and free TV was overturned in 2020.
The reason for this is that streaming services could put a lot of money on the table for these films.
The turnover in Pay-VoD-Mark in Germany is expected to increase from 3 billion euros to 3.8 billion euros in 2021.
Goldmedia does not see any significant change here for 2021, because due to the uncertain corona situation, it is not foreseeable when cinemas will reopen. The demand for Pay-VoD will therefore continue. Film studios would plan some early releases on streaming services or postpone them until the end of the year.
To home page