One in ten tracks delivered on Deezer is AI-generated noise

Bonaventure/AFP

One in ten tracks delivered to Deezer is noise or a fake song generated by artificial intelligence (AI), the music platform said on Friday, saying it has set up a “cutting-edge tool” for them. detect.

“Around 10,000 fully AI-generated tracks are delivered to the platform every day, representing around 10% of the daily content delivered,” Deezer said in a statement.

Deezer draws this conclusion after a year of deploying the technology it designed internally and which resulted in “an application for two patents” at the end of December.

This technology allows, according to the company, to “specifically detect AI-generated content without requiring extensive training on specific data sets.”

The challenge for Deezer is to better remunerate artists by removing unwanted content. People who upload them, without being musicians, can claim remuneration, while only user accounts artificially created for this purpose listen to them.

“Artificial intelligence continues to increasingly disrupt the music ecosystem, with a growing amount of AI content,” stressed CEO Alexis Lanternier, quoted in the press release.

This one wants to go further: “In the future, we intend to develop a tagging system for content generated entirely by AI, and to exclude it from algorithmic and editorial recommendations”.

Furthermore, Deezer explains that it has “the objective of continuing to develop the capabilities of its technology to include the detection of voices generated by deepfakes”, namely imitations undetectable by the human ear.

In collaboration with Sacem, which defends the interests of musicians in France, the French Deezer, one of the competitors of the world number one in music streaming, Spotify, announced in mid-January a change in its remuneration model. He sought to better reward artists who were listened to less frequently but had a wider variety of listeners.

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