On the wave of hype: Swiss chocolatier will prepare “Dubai chocolate”

Lindt will produce the same "Dubai Chocolate"/frame from the video

The Lindt company is tracking the viral trend of TikTok from Dubai! Anyone who has been using the social network in recent months probably could not avoid the phenomenon of “Dubai chocolate”.

The popular recipe was created by the company Fix Dessert Chocolatier from Dubai. The founder of the company, Sara Hamouda, developed “Dubai chocolate” during her pregnancy and used special ingredients, writes WLZ.

The crunchy green filling consists of 24 percent pistachio puree, kadaif and tahini. Kadaif, also known as “angel hair,” are thin strands of dough from Levantine and Arabic cuisine. Tahini is a paste made from finely roasted sesame seeds.

The social media phenomenon has become so popular that Swiss chocolatier Lindt is now launching its own version. Although you can also easily make the chocolate trend yourself at home.

So far, the big European chocolate manufacturers have been reluctant to take advantage of this food trend. This is mainly due to the expensive ingredients of the hyped product. In various online stores, customers had to pay from ten to fifteen euros for one tile, Lindt also works in this price category.

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Dubai chocolate has become wildly popular/Photo by OLX

The company announced that its new product will initially be limited to 1,000 bars and will be available exclusively in the boutique Lindt in Düsseldorf. Curious buyers will have to dig deep into their pockets, because a Lindt bar also costs 14.99 euros. Influencers, in particular, are currently trying to cash in on the viral dessert.

Dubai chocolate can also be prepared at home kitchens, but individual ingredients were also sold out in numerous stores. Influencer “Kikis Kitchen”, for example, skillfully used this situation for herself and introduced pistachio paste, kadaif and tahini in her online store.

Lindt certainly believes in the longevity of the food trend from Dubai. The initially very limited assortment is planned to be expanded in the future, as well as to be made available in the online store. Most likely, without the “mysterious black pieces” that a Lidl customer found in his chocolate.