Thus far, it’s been a lot ado about nothing as One Plus co-founder Carl Pei’s new firm has but to launch a single product. However at this time, Nothing is making a splash by saying a founding partnership with Teenage Engineering that can put the Swedish design group in control of Nothing’s future product design.
By teaming up with Teenage Engineering, Nothing may very well be prepping for a departure from typical minimalist gadget design—Teenage Engineering has turn out to be recognized for its twee retro-inspired devices just like the OB-4 radio and its line of pocket synthesizers.
Not too long ago, Teenage Engineering has been increasing its sphere of affect because of a collaboration with Ikea, however this new partnership with Nothing has the potential to push issues even additional.
In Nothing’s press launch, Teenage Engineering co-founder and CEO stated “When Carl [Pei] first informed me about Nothing’s imaginative and prescient I bear in mind being tremendous excited enthusiastic about how this is able to be translated into the design identification of the merchandise. After months of analysis and growth, we are actually in a spot the place I imagine we could have one thing thrilling to indicate to the world.”
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The problem for Teenage Engineering shall be to channel its distinctive styling into gadgets like wi-fi earbuds, which shall be Nothing’s first product when it will get launched someday later this summer time.
That stated, for a corporation that has but to promote something, along with being helmed by Pei, Nothing boasts a powerful steady of traders together with YouTuber Casey Neistat, Twitch co-founder Kevin Lin, Reddit CEO Steve Huffman, and others. And on high of that, in accordance with latest filings within the U.Ok., Nothing has even taken possession of Important and all of its tech and branding. The startup based by Andy Rubin shut down final yr after following weak gross sales of the Important PH-1 and different merchandise.
So whereas it’s exhausting to say proper now if Nothing will flip into one thing, on the very least we’ll most likely get devices that look very completely different from what firms like Apple and Samsung are pumping out now.