Canadians plan to make more purchases, year-over-year last, during sales days.
This period will be an opportunity for consumers to stock up on items they have needed for some time now, mentions Maryse Côté-Hamel.
When shopping during the post-Christmas sales, consumers will be more likely to spend gift cards or cash than they received.
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On the other hand, they will be looking for the best return on investment when making their purchase, she emphasizes.
Consumers are particularly sensitive at a discount this year.
We also observe more planning, and therefore questioning. What do we really need? Where would be the best place to obtain the product? There is more price comparison between stores too. No more searching for information to ensure you are purchasing the right product.
A quote from Maryse Côté-Hamel, professor of consumer sciences at Laval University.
On the other hand, inflation does not affect all stock markets in the same way, specifies Maryse Côté-Hamel.
In Saskatoon, several people met in various retail parking lots mention that inflation has changed the way they consume during this sales period this year.
L inflation affects me a lot because before, I used to do a lot of shopping during the post-Christmas sales. Now I have to think about everything I have to buy, explains Love Preet in the parking lot of a Best-Buy.
For others, inflation has certainly had an impact on their budget, but it has not changed their spending habits.
See these Consumers going to the store is a plus for retailers, says Maryse Côté-Hamel.
Indeed, she says, they will be able to do well, since it is the return of in-person shopping, which leads to more impulsive purchases.