February 12, 2021 • 1:15 pm
/ 2 minutes reading time
Pinterest shares rose after a takeover report APA / AFP / JOHANNES EISELE
The US software giant Microsoft has been with one in the past few months, according to a media report Purchase offer approached on the photo platform Pinterest. However, there are currently no talks between the two sides, the Financial Times reported on Thursday. A takeover would cost Microsoft around $ 51 billion (42 billion euros).
Neither Microsoft nor Pinterest initially responded to requests from the AFP news agency. On the New York Stock Exchange, the price of the Pinterest share rose by more than four percent.
Pinterest is a kind of virtual pin board for sharing images in different categories and can also be used as a search engine for products.
The business model is based on the sale of advertising.
The site also plays a role in online retail, as many brands use the network to draw customers’ attention to their products.
With a purchase of Pinterest Microsoft would strengthen its position in the online networks and would obtain extensive user data.
The company already owns the LinkedIn career network. In the past year, Microsoft tried to take over the video platform Tiktok, which belongs to the Chinese Internet company Bytedance.
The then US President Donald Trump had wanted to force a sale of Tiktok.