A store-laboratory is opening its doors to consumers at McGill University’s Bensadoun School thanks to a partnership with the giant Alimentation Couche-Tard, which will make it possible to test autonomous payment in real time.
According to the higher education establishment and the company present on several continents, this store-laboratory will indeed be used to test “frictionless” technologies in the Couche-Tard Connected section.
In particular, an application will allow customers to open the door to enter the “Connected” section, pick up items and leave. It is said that employees will be able to devote more energy to customer service.
It was one of the first retail laboratory stores open to the public in Canada. Led by Professor Maxime Cohen of the Desautels Faculty of Management and by Professor James Clark of the Faculty of Engineering, it is located on the McGill University campus. COVID requires, it is accessible on a reduced schedule and a limited number of customers can be there simultaneously.
The Bensadoun Family Foundation and the Founders’ Circle of the Bensadoun School of Retail Trade, to which Alain Bouchard, founder and executive chairman of the board of Alimentation Couche-Tard Inc., is a member, are funding this initiative.
“By combining artificial intelligence and retail management, this Bensadoun School of Retail Business Innovation Lab will enable our researchers to develop innovative initiatives and technologies to improve the customer experience for the retail sector with the help of industry partners, ”said Professor Morty Yalovsky, Dean of McGill’s Desautels Faculty of Management, in a press release.
“This new store on the McGill University campus is a testament to our commitment to finding new ways to make our customers’ lives even easier,” said Deborah Hall Lefevre, Chief Technology Officer at Alimentation Couche. -Tard inc.
“At Couche-Tard, we are always on the lookout for innovative solutions that improve the in-store customer experience,” she added. By having a real-time lab at our disposal, we are confident that technologies and research projects that will be successfully tested there will potentially be integrated into some of the 14,220 stores in our global network. ”