All year round, George Lucas’ studios, now part of the Disney family, will mark their fiftieth anniversary.
Founded on December 10, 1971 by George Lucas, the Lucasfilm Company is headquartered in San Francisco, California. The man wishes, with this new studio, to leave the mode of operation of the “majors”, as he had done in 1969 by creating American Zoetrope with Francis Ford Coppola (it is this studio which had produced “THX 1138”, his first movie).
It was with Lucasfilm that the screenwriter, director and producer launched his “American Graffiti” in 1973. Unlike “THX 1138”, the feature film was successful, collecting US $ 140 million at the box office. Inspired by “Flash Gordon”, Lucas then decides to imagine a science fiction story, “Star Wars”, which premieres on May 25, 1977 with the incredible success that we know.
With revenues of US $ 75 million the year of its release, “Star Wars” allows George Lucas to continue the saga, informally renamed from “the Skywalker Saga”, which now has nine feature films, the last having taken the displays December 20, 2019. But Lucasfilm, incorporated September 12, 1977, isn’t limited to “Star Wars” films.
Thus, the filmmaker created The Star Wars Corporation, Inc. in order to develop all the financial aspects of the franchise. The derivative products – Lucas, who had negotiated the exclusive rights with Fox, is the first to make such use of them – comics, games and sequels are all managed by this subsidiary. The millions of dollars allow Lucas to develop his studios as he sees fit. He founded Industrial Light & Magic (ILM), the special effects subsidiary, Skywalker Sound, its sound effects and editing branch, LucasArts for video games, Lucasfilm Animation, THX … and Pixar, an animation company by computer, sold to Steve Jobs in 1986 for five million US $ and five million investment in the company.
At the same time, George Lucas continued his activities as a producer and screenwriter, notably on the “Indiana Jones” for which he worked with his friend, colleague and partner, Steven Spielberg. In 2012, he announced his intention to retire. He sold Lucasfilm to Walt Disney Studios that same year for US $ 2.2 billion in cash and US $ 1.855 billion in shares.
Lucasfilm has announced that the year 2021 will be marked by the celebrations of this fiftieth anniversary. In fact, starting this month, consumers will see new “Star Wars” products, specially created for this half-century.
It is on television, more precisely via Disney +, that fans will be able to feast. Starting in February, the streaming platform will offer “The Bad Batch”, a spin-off from “The Clone Wars”. The third season of “The Mandalorian” will roll there at the end of the year, as will the new series “The Book of Boba Fett”. In addition, a brand new creation, a series dedicated to Obi Wan Kenobi will be filmed in the coming months.
As for novels and “comics”, “The High Republic” has been transporting fans, since January 5, 200 years before the events of “The Phantom Menace” and tells the story of the Jedi Order.
There will therefore be no lack of opportunities to immerse yourself in the saga during the year!