Lola Flores is making people talk again, but this time not for a few words she never uttered in a beer commercial, but for something that will soon be a reality. The Lola Flores Museum is expected to open in 2022 in Jerez de la Frontera (Cádiz), where the artist with the most grace and self-confidence of the last century was born in 1923. In addition, in front of the new home of La Faraona , the Center will be built Cultural Lola Flores, another space to preserve her memory in which shows and many other activities will be held, but all to the beat. In 2003, eight years after his death, the city erected a monument in his honor. But the cantaora and bailaora has had to wait a quarter of a century for Jerez to begin the construction of what will undoubtedly become a place of worship. It seems that his eternal question, the one that said singing How would I marvel at them ?, will finally have an answer.
“I'm going to make a museum for my mother, who will be in Jerez de la Frontera. There is very little left. I know that my mother is saying: 'come on, come on, do it, I want it, ”Rosario Flores, Lola's youngest daughter, announced with enthusiasm last Wednesday on Bertín Osborne's program on Canal Sur. Two days later, the Jerez City Council officially presented it, making the will of its legion of followers come true.
The museum will be located around the Plaza de Belén, in the historic center of the city. The project starts from the Nave del Aceite, a building owned by the City Council that will be completely renovated. "The warehouse is municipal, but it was precariously occupied by an entity," explains Mamen Sánchez, mayor of Jerez de la Frontera. “It took a bit of time to agree to recover the space. Once we recovered it, we got down to work ”, he adds.
The works have already been awarded to the Luis García Cabeza company with a budget of 133,671 euros, co-financed by the European Regional Development Fund. The reform is expected to take four months and then the objects on the edge will be cataloged and put in order.
On the museum's content, Rosario Flores offered a clue in El show de Bertín : “I have all my mother's folders , with their drawings. Entire notebooks of his letters, paintings, his combs, his flowers. Even furniture. It will help people to touch it a little more ”. The goal is that it does not become a place that is visited only once: “We want to periodically have a reason to return. Even if it is a little more digital, ”says Sánchez, who qualifies it as a“ gift ”that the city makes to Lola.
The Lola Flores Cultural Center will rise in front of the museum. This building will be of new construction and is "about to be awarded for 193,500 euros", according to the Consistory. And, as if that were not enough, a few meters away will be installed the Flamenco Museum of Andalusia, a project of the Junta de Andalucía, which will complete the flamenco atmosphere and the great tribute that Jerez prepares for its most international daughter.
The museum was a I wish both Lola and her family and the current City Council, governed by the Popular Party. And it has been precisely the rapport between the two parties that has streamlined the process. "We got the agreement quite soon with the family due to the very good relationship we have," explains Sánchez. Nothing similar to what happened with the museum dedicated to Rocío Jurado, also in her hometown, Chipiona (Cádiz), which remained blocked for almost a decade due to differences between the singer's family and the previous government of the Cádiz town council.
Less than a month ago, an advertisement for Cruzcampo, featuring a digital reconstruction of the singer using artificial intelligence, resurrected La Faraona, who is still talked about as a benchmark of Spanish culture, and who brought her fame to the rest of the world. world. A critic in The New York Times wrote about her: "She can't sing, she can't dance, don't miss her." He met movie stars like Ava Gardner, Gary Cooper, and Marlon Brando. And, in Mexico, it was where he coined the nickname of La Faraona. Soon, everything related to his figure will be summarized, as he wished, in a museum in the city where he was born.