Mon. Feb 26th, 2024

Loblaw about-face on its discount policy

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The discount applies to food products approaching their expiration date in the chain's grocery stores.


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The Loblaw company has reversed its decision to remove a 50% discount on food products approaching their expiration date.

We have listened to feedback from our customers and colleagues and are returning to the 50% discounts, the company said.

In the Atlantic, we have not implemented the change and we will not do so. In the rest of the country, customers can expect to see the 50% sticker return in the coming weeks.

Earlier this week, CBC reported that an email from Loblaw Companies said it would no longer reduce perishable foods like meat, fruits and vegetables by 50% as their dates approach. of expiration.

In a context of rising food prices, the decision was criticized by people who rely on the reductions to feed themselves.

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Bill VanGorder, of the Canadian Association of Retired Persons (CARP), has welcomed Loblaw's decision to reverse course.

I think it's just wonderful news. Isn't it good news to think that a large company like Loblaw is able to listen to customers, respond and make the right decisions, he said.

Mr. VanGorder said the reduction would make a huge difference for people with limited income. He said that when the announcement was first made, he received numerous calls and emails from concerned people across Canada.

I hope all grocery retailers will look at this decision and realize that it is in their best interest to meet the needs of older Canadians in this country and help provide them with the comfortable lives they deserve to live, he said.

With information from CBC

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