Lenny Kravitz is the face of the new Yves Saint Laurent fragrance

Lenny Kravitz is the face of the new Yves Saint Laurent fragrance

The advertising campaign was shot by a famous filmmaker

Darina Alekseeva

Lenny Kravitz is the face of the new Yves Saint Laurent fragrance

section editor Afisha

Legendary musician Lenny Kravitz, who came to Kiev last year, became the face of the new men's fragrance Y from Saint Laurent. The teasers of the commercials were posted on the YSL Instagram account. The advertising campaign was shot by 65-year-old Dutch director and photographer Anton Corbein, known for his videos for Depeche Mode and U2.

Lenny Kravitz is the face of the new Yves Saint Laurent fragrance

Lenny Kravitz

“I have always admired Yves Saint Laurent. His work, his aesthetic vision, his lifestyle, his courage. He was amazingly versatile and took inspiration from many sources. I also have quite a lot of Saint Laurent clothes. It has always been like this. no need to try to get used to it. She just became a part of my lifestyle for many years. So for me it is a very organic collaboration, “- said Kravitz about his participation in the new campaign. Women Wear Daily reports.

View this post on Instagram

Posted by YSL Beauty Official (@yslbeauty) Sep 9, 2020 12:59 pm PDT

International General Manager of YSL Stefan Bezi, in turn, noted that Lenny Kravitz “always challenges himself” and blurs the line of the impossible.

This is not the first collaboration between Lenny Kravitz and the fashion house. Most recently, Lenny Kravitz became the hero of the fall / winter 2020 ad campaign.

We previously reported that Jennifer Lopez, along with her mother and children, starred in a commercial for Coach.

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