Lay's will give $1 million to whoever comes up with a new flavor for chips

Chips/gastroguide

The American company Frito-Lay (owner of the Lay's brand) is offering a million dollars to those who come up with the best flavor for chips. The company will also start producing chips with this flavor.

You can offer a total of 10 new flavors and send the questionnaire until February 21, 2025. This is reported by PEOPLE.

If the winner can receive 1 million dollars, then they will give 50 thousand dollars for the second place. The competition has been held since 2012. During the first four contests in 2012, 2014, 2015 and 2017, the snack brand received millions of entries, found 14 finalists and named four winners.

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Cheese Garlic Bread won in 2012, Kettle-Cooked Ginger Wasabi won in 2014, Southern Biscuits and Dip was the winner in 2015, and the Crispy Taco was Best Flavor in 2017.

To enter, fill out the online form .

Frito-Lay is an American subsidiary company for the production of food products (corn chips , potato chips, etc.), which is part of the PepsiCo holding. The main brands produced by Frito-Lay are Fritos corn chips, Cheetos cheese sticks, Doritos and Tostitos tortilla chips, Lay's potato chips, Ruffles and Walkers.