Sat. Dec 9th, 2023

Large companies are withdrawing their advertisements of X

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IBM, Disney, Lionsgate and Paramount Global have removed their ads from Elon Musk's social network.

Associated Press

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Advertisers are increasingly more people are leaving the social network

IBM announced this week that it had stopped paying for advertising on X after learning that its ads frequently appeared alongside publications praising Nazis.

This was a new setback for X, which is still trying to win back major brands and their advertising budgets, which remain its main source of income.

The liberal advocacy group Media Matters also said in a report released Thursday that ads from Apple, Oracle, NBCUniversal's Bravo network and Comcast were placed alongside anti-Semitic material on X. /p>

IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this completely unacceptable situation.

A quote from IBM Corporate Statement by Apple, Oracle, NBCUniversal and Comcast did not immediately respond to requests for comment. comments from the Associated Press.

The executive branch of the European Union also announced on Friday that it was suspending its advertising on X and other social networks, in part because of an increase in hate speech. p>

Later, Disney, Lionsgate and Paramount Global also confirmed that they were suspending their advertising campaigns on X.

X owner Elon Musk sparked an outcry this week with his own posts on the platform, where he responded to a user who accused Jews of hating white people and professing indifference to #x27;anti-Semitism. You told the real truth, Mr. Musk wrote on Wednesday.

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Elon Musk

The billionaire has since been accused of tolerating anti-Semitic messages on the platform since he purchased it last year .

We condemn in the strongest possible terms this odious promotion of anti-Semitic and racist hatred, which goes against our fundamental values ​​as Americans, the White House spokesperson wrote on Friday. , Andrew Bates, in response to Elon Musk's message.

Linda Yaccarino, president and CEO of X's view has always been very clear: discrimination must STOP at all levels.

I think it's something we can and should all agree on, she said Thursday .

Ms. Yaccarino, a former NBCUniversal executive, was hired by Mr. Musk to rebuild ties with advertisers who fled the platform after its sale.

When it comes to this platform, X has also been extremely clear about our efforts to combat anti-Semitism and discrimination. There is no place for this anywhere in the world – it is ugly and bad. Period, decided Ms. Yaccarino.


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