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Heineken teamed up with The Shoe Surgeon to release a limited edition sneaker with beer in the sole. LBBonline writes about it. The collaboration, which will be sold in a limited edition, was called Heinekicks. Sneakers will be presented in Singapore. Their uniqueness is also in the fact that the "tongue" bottle opener attached.
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“We share a passion for innovation, pushing the boundaries and designing to reflect that. Shoes not only embody the energy of Heineken Silver, but also literally carry it. I can't say I've ever designed sneakers that contain real beer before”, — Dominique Siambrone, head of The Shoe Surgeon brand said.
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