A few days after unveiling its new logo and new slogan, “ Movement that Inspires », Kia invited The Car Guide to a virtual presentation to tell us a little more about its strategy and future products.
First, the official name of the company will change from “Kia Motors inc. “To simply” Kia “, a change that not only aims to put emphasis on the universal side of the brand, but also reflects its desire to go beyond the conventional automobile by developing and marketing all kinds of mobility solutions for the world of tomorrow.
Of course, the main draw will be the 11 electric vehicles expected by 2027, including seven full-fledged models based on a new specific platform designed in partnership with Hyundai.
By the way, unlike its parent company which is banking on “IONIQ” as a new sub-brand of electric vehicles, Kia is not planning any such thing – again to strengthen the brand name in people’s minds.
During the presentation, Montrealer Karim Habib, new senior vice-president and head of Kia’s design center, spoke briefly about the upcoming models, which we could glimpse – at least the silhouette – thanks to the images cleverly. darkened to create suspense. You’ll find them all in the photo gallery at the top of the page.
This is how we learned of the existence of a compact-sized “powerful and dynamic crossover”, of a slightly more spacious “fun and practical utility”, of a “robust and daring SUV” for large families, an “agile and dynamic car” for driving enthusiasts as well as a “long and elegant sedan” emphasizing comfort and luxury.
What about the other mobility solutions described earlier? Kia plans to launch, for example, an autonomous micro vehicle for urban use, a personal transporter and a shuttle for public transport.
Ironically, despite the slogan ” Movement that Inspires », Kia did not look far to designate its future electric vehicles, which will simply carry the names EV1, EV2 and so on up to EV9. It must be said at the same time that the company is in the process of standardizing several names across the world by adopting an alphanumeric code. Consider the K5 which replaces the Optima.
The first global model to carry the new Kia logo will be the electric crossover derived from the Imagine concept. Its unveiling is expected by the end of March, shortly after Hyundai’s IONIQ 5. We will then discover the future direction of Kia in terms of design.
In video: Kia’s Imagine concept