Jeep launched a new campaign, in which they offered Wrangler owners to repaint their car for free. Car enthusiasts will be able to choose one of four colors, emphasizing their individuality.
Image via: pikist.com
This offer will be valid for UK residents. All owners of the models will be able to change the Wrangler color scheme, which will save about £ 675, which is equivalent to 65 thousand rubles. The company noted that the campaign was launched to help people more consciously approach the choice of vehicle colors, because only 20% of customers approach this consciously. At the same time, coloring has a very strong effect on human perception. Colors differ greatly in this parameter, and everyone should approach their choice in accordance with their preferences. Jeep even conducted a study that identified the most popular shades. They were used to compose a new color scheme for repainting the SUV.
According to scientific work, people show their individuality by choosing from four primary colors. It is they who are offered when painting. Blue (Bikini metallic blue) is suitable for those who like to relax on tropical islands, while yellow (HellaYella yellow) is associated with the sun and goodwill. This is followed by orange (Punk'n metallic orange), which shows that the owner has a childish perception and a mischievous character. Closes the palette with red (Firecracker red). It symbolizes the active character of the driver and does not allow the vehicle to get lost in the general traffic.