Intel updated the logo for the first time in 14 years

Intel updated the logo for the first time in 14 years

Intel introduced a simpler, more concise flat-style logo that hasn't changed since 2006

Evgeny Opanasenko

Intel updated the logo for the first time in 14 years

Techno section editor

This year, major global companies have taken on a rebranding fashion. In the summer, it changed the BMW logo, followed by Nissan along with the announcement of a new electric vehicle. Now the logo has been replaced by a large company Intel, which introduced a simpler and more concise icon in a flat style. Prior to that, the company has not rebrands since 2006.

The redesign comes alongside the announcement of the important 11th Gen Tiger Lake processors, which should be 20% more powerful than the previous generation and support the PCIe 4.0 bus for the new graphics cards from Nvidia GeForce RTX 3000.

It's worth noting that Intel's new logo nods to the original logo used from 1968 to 2006. According to the designers of The Next Web, the rebranding was necessary, since the old “coat of arms” of the company was already outdated by modern standards. The new design refreshed the visual a bit.

See also in the story about what computers were like in the 90s:

From now on, the company uses a wider blue color palette to match the logo, and mostly focuses on white on a blue background. The small square dot above the i is colored blue in all cases and denotes processors. After all, processors look like rectangles.

Intel updated the logo for the first time in 14 years

New Intel logo – the square dot above the “I” symbolizes the processor

Intel updated the logo for the first time in 14 years

Examples of Intel logo in different variations

Aside from the logo, you'll also see the company use a related font called Intel One across its entire product line.

Intel updated the logo for the first time in 14 years

Also introduced a new font

Also, along with the new logo, Intel showed brand name stickers for processors that will be attached to the cases of computers and laptops.

Intel updated the logo for the first time in 14 years

Intel also revealed brand name stickers for processors

Recall that earlier Elon Musk declassified the meaning of the Tesla logo. At the same time, BMW changed the brand logo from conservative to rainbow in support of the LGBT community.

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