The pandemic is leaving cinemas fallow almost everywhere – but some movie theater operators have at least found a small source of income:
The y are now renting their rooms with the large screens to gamers without further ado.
Due to the measures taken to protect against infection, it is currently not possible to put a hundred or more people in one room to show them a film on the big screen. A few gamers can, however, easily stay in the large rooms without the risk becoming too great. Both in South Korea and in the USA, some cinema operators use this opportunity to generate at least some income, as the BBC reports.
Compared to a well-attended cinema show, the sales are quite small, but at least there is a little something in the box office. And the chains probably also see the campaign a bit as a marketing measure that raises the image and at least keeps the advantages of the big screen in discussion – this can be helpful when regular ideas are possible again.
Please bring your console
The largest cinema chain in South Korea, CGV, currently charges the equivalent of 75 euros for two hours during the day. Up to four people can then meet in the hall. In the evening the price rises to 110 euros. You have to bring your own game console, games and controllers and can connect them to the digital projectors on site. You then get the picture on the big screen and the sound in the high-end audio systems. Most tenants are men between the ages of 30 and 40, but couples and families also use the opportunity to play in the cinema together, it was said. As in normal operations, CGV generates additional income by offering cinema snacks and beverages.
The re are similar offers in the USA – among others from the Malco
The y charge a hundred dollars rent for two hours. Up to 20 people can enter the hall at the same time. Other chains also offer the option of renting the halls, but only to watch films in small groups, the game console cannot yet be connected to these.
Film, cinema, cinema film, cinema hall
Alfred Derks / CC0