How to verify an account in WhatsApp: the experience of 24 Kanal

24 Kanal – the only verified media of Ukraine in WhatsApp/Collage of 24 Kanal

24 Kanal was the first among news media of Ukraine to receive a “tick” in WhatsApp and became the only verified media in the messenger. Channel 24 has a total of 6.8 thousand subscribers.

The development of the WhatsApp Channel 24 page began in the fall of 2023 – immediately after WhatsApp launched the corresponding function. We will tell you how it was.

24 Kanal is the first and only verified news media in WhatsApp

Last year, WhatsApp allowed you to create your own channels. As in Telegram, administrators can publish news or entertainment content, and subscribers can interact with posts.

Channel 24 immediately decided to test the new platform. According to Yaromir Vdovych, the head of the social media department of Channel 24, WhatsApp has become a safer alternative to Telegram. In addition, the new channel has made it easier for users who prefer the Meta messenger to get the main news.

24 The WhatsApp channel has 6.8 thousand subscribers. This is a record among Ukrainian mass media. Yaromir says that advertising on other platforms helped to attract the audience. 24 The channel actively maintains pages on Instagram, Facebook, TikTok, and also has channels on Viber and Telegram.

Subscribers were attracted with the help of advertising on other social networks, where information is presented in a different way, for example, they used Stories on Instagram and urged Telegram subscribers to switch to a more secure platform recommended by the Ministry of Digital,
– says the head of the social media department of Kanal 24.

Verification also contributed to audience growth. Thanks to the appropriate mark, readers understand that this is not a fake account, but a reliable source that can be trusted.

It took more than a year to verify the account. At first, the team filled applications directly through WhatsApp. However, Meta delayed the processing of requests.

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Ultimately, the employees of the Ministry of Digital, who know us as a proven source of information, helped us with this. We filled out the relevant documents, which they have already sent directly to Meta through their channels,
– Jaromir shares his experience.

He adds that the preliminary verification of other sources was also an important factor. After all, Meta makes the final decision after analyzing whether WhatsApp is tied to the same Facebook or YouTube.

Features of the 24 Kanal WhatsApp account

According to Yaromir Vdovich, creating a WhatsApp channel is, first of all, an opportunity to quickly deliver fresh news to the messenger audience. A feature of the 24 Kanal account is quick and short news delivery. The user who scrolls the feed can immediately learn about the most important. The news feed interval is longer than in Telegram, accordingly – the selection of news is completely different.

WhatsApp's internal policy regarding permitted content is also important. And, of course, you should think about the security factor.

Data security in WhatsApp is not perfect, but it is better than in Telegram. And it is also an alternative to the messenger, which has connections with the Russian special services, which Ukrainian intelligence has repeatedly emphasized,
– adds a representative of the 24 Kanal team.

In addition, for convenience, WhatsApp is gradually approaching Telegram.

Of course, some functionality is missing, but in general it is a very good alternative to the same Telegram,
– believes Yaromir.

Well, in the end – WhatsApp is a good alternative for the case of the closure of Telegram, which is one of the most popular resources for news consumption today. So, the audience who wants to be informed of events without significant investment of time will definitely have access to a reliable and verified channel.

24 Kanal in WhatsApp/24 Kanal