How supermarkets affect our purchases: a man revealed the tricks of marketers

>> how marketers make us spend in supermarkets/aleksandarlittlewolf

Grocery shopping can turn into a real test for the wallet. And all because we often come home with a bunch of unnecessary things.

One man on TikTok decided to remind us why we tend to make unplanned purchases. User under the nickname sabrisubyshared in his video “six traps” that he says supermarkets use to make us buy more than we plan to.

“Six tricks supermarkets use to make you buy more”, – this is how he captioned his video, in which he explains exactly how these techniques work.

In the video, he goes to a supermarket and gradually reveals hidden marketing strategies.

“Here are the nasty secrets supermarkets are keeping from you. Have you ever wondered why fruits and vegetables greet you at the entrance? It's a psychological trick that triggers a health halo effect, forcing you to fill up your basket. Have you ever noticed why they put milk and eggs at the end, forcing you to walk through the aisles with tempting junk food, and you end up making unplanned purchases. Shopping carts have tripled in size over the past decade, and high-priced items are at eye level.” he explains.

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The man talked about the tricks of marketers: watch the video

@sabrisuby 6 hacks supermarkets use to make you buy more #supermarket #marketing #business #pyschology ♬ original sound – Sabri Suby

Also, he draws attention to the fact that the most budget goods are usually hidden on on the bottom shelves, out of sight.

The checkout is a real trap, they take advantage of your decision fatigue and make you look at the chocolate bars, crazy right?
he adds .

After the video appeared on TikTok, it quickly went viral, receiving thousands of likes and numerous comments:

• “Ah, this is how they they do…”,
• “Interesting”,
• “But they have been hacking the system for many years”,
• “We learned about it in 1993”,
• “This is not new information and not some big secret. Not everything is a conspiracy”.