September 9, 2021 by archyde
The impact of the film industry and streaming services on climate change cannot be compared to traditional industries. But even they emit millions of tons of greenhouse gases, which accumulate there, provoking global warming. Moreover, according to The Shift Project, the energy consumption of the digital industry is growing by 9% every year, which in turn leads to an increase in greenhouse gas emissions.
Already, the responsibility for 4% of global emissions lies with the digital sector. Streaming online broadcasts generate 60% of global data traffic, producing 300 million tons of CO2 annually. One-third comes from entertainment streaming services such as Netflix and Amazon Prime. We studied how digital content producers intend to turn the situation around and give back to nature what they have borrowed from it.
Who Followed the “Carbon Footprint”?
The carbon footprint is increasingly being watched by film studios in Hollywood (California is the leader of green initiatives in the United States) and the United Kingdom. At the British Academy of Motion Picture Arts and Sciences (BAFTA) initiative, the first study on the climate impact of film production at all stages was conducted. The report A Screen New Deal: Route Map to Sustainable Film Production was presented this year on the eve of the BAFTA award.
Experts estimate that greenhouse gas emissions from a single television program are estimated at tens of tons of carbon dioxide, and film production with an average budget of $70 million is already 2,900 tons of CO2 equivalent.
At the same time, a significant part of greenhouse gases is associated with the use of transport-to-transport equipment, actors, and the film crew. The rest of the emissions are from energy consumption, mainly electricity and natural gas.
Current students know all about these problems because environmental education is one of the top priorities. Having written numerous assignments on these topics and delegated some of them to write agencies – The Best Essay Writing Services | Top Companies Offering Assignment Help, they know the importance of it all. But, unfortunately, many company executives nowadays don’t care about environmental issues, only focusing on accruing capital.
What Can Be Done Today?
This report also examines the systemic changes needed by the film and television industries to achieve climate neutrality by 2050. First of all, we are talking about the use of energy-efficient technologies and the implementation of the principles of the circular economy at all stages of production and post-production.
In this regard, market participants are encouraged to publish annual reports on their work in these areas – to promote knowledge about sustainable development and good practices for business. It is hoped that such information will support the investment image and force viewers to change consumer habits.
Of course, spreading the importance of dealing with carbon emissions is just as important as actually making changes to our lifestyles. Even if half of the world agrees on the issue, it still won’t be enough. We need total cooperation from everyone, which is achieved by impactfully spreading the knowledge. Many involved people employ even professional writers from platforms like MasterPapers, only to have the highest chance to engage the biggest amount of people in the cause.
What Climate Commitments Has Netflix Made?
By the end of 2022, the company plans to reach zero net emissions. This means that it will fully offset the greenhouse gas emissions associated with the production and distribution of content.
To achieve the goal of decarbonization, Netflix experts have developed the program Net Zero + Nature. “Its meaning is not the reconstruction of buildings, but the restoration of human life,” – said in a presentation video of the program.
It consists of these three steps:
Emission reductions. By 2030, Netflix intends to reduce its carbon footprint by 45% in the two coverage areas (Scope 1 and 2), bringing them in line with the goal of the Paris Agreement. Scope 1 is a direct issue of a company, which it directly generates during its activities. Scope 2 is the greenhouse gas emissions from energy production (thermal or electric) for the company’s needs.
Preservation of existing mechanisms of carbon accumulation. It is about compensating for emissions that cannot be reduced in the production of films and series.
Netflix plans to fully compensate for its direct emissions by the end of 2021. The main way is to invest in preserving natural areas, which are huge natural carbon stocks (tropical forests).
Removal of carbon from the atmosphere. This compensates for the indirect greenhouse gas emissions associated with the company’s activities through investments in restoring natural areas, such as pastures, mangroves, and degraded soils.
Netflix expects that the planned measures will allow the company to achieve full carbon neutrality by the end of 2022. But its top managers also acknowledge that this path will not be easy. The reason is the consumption of electricity, which is constantly growing and prevents the cessation of carbon footprint.
Will Other Companies Follow in the Footsteps of Netflix?
The main question is whether other big film-industry companies do anything meaningful towards reverting climate change or whether they’ll simply use the paper writing service MasterPapers or other similar platforms to create for themselves a nice public image. So, all people must demand from companies to rethink their businesses and become greener.
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