Ralph Lauren ended his partnership with golfer Justin Thomas on Friday after the latter made homophobic comments last weekend at the Sentry Tournament of Champions.
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“We are discouraged by the recent words of Mr. Thomas, which are completely inconsistent with our values, indicated the American company which specializes in clothing by way of press release.
“Even though he apologized and acknowledged the seriousness of his words, he is a paid ambassador of our brand and his actions conflict with the culture of inclusion that we promote. “
“Reflecting on the responsibility we have to our shareholders, we have decided not to sponsor Mr. Thomas for the time being.”
The American golfer was heard on the Golf Channel network when he made homophobic remarks after missing a putt in the third round of the Tournament of Champions Sentry. He apologized profusely afterwards.
“It’s inexcusable. First, I just want to apologize, the 27-year-old American had said. There is nothing that can excuse my gesture. I am an adult and there was absolutely no reason for me to say this. It’s horrible. I am extremely embarrassed. This is not who I am. Unfortunately, I did and I have to admit it. I am really sorry.”
Thomas and Ralph Lauren had a partnership since 2013.