The personal finance application Hardbacon of the former economic journalist of Business, Julien Brault, wants to go public by the end of the year, Le Journal learned.
“We have taken steps to go public this year. We hired a team of lawyers to work on the documents. We have appointed a new chief financial officer, Véronique Laberge, to produce better financial results, ”confirmed in an interview with the Journal its CEO Julien Brault.
Founded in 2017, the young company of seven employees helps Quebecers make better financial decisions with tools to plan, budget, invest.
Hardbacon is headquartered in Longueuil, on the South Shore of Montreal.
At this time, it is not known whether the company will list on the Toronto Stock Exchange (TSX) or the Canadian Securities Exchange (CSE).
“We want to make acquisitions. We will be able to do so by issuing shares. We would like to buy websites that attract traffic from people interested in finance, ”continues Julien Brault.
More than 25,000 users are members of Hardbacon. Its website alone receives some 100,000 visits per month.
“We want to direct people to the best places. It’s win-win. Users find the best financial products and financial institutions have clients with us, ”summarizes Julien Brault.
On Tuesday, Hardbacon said it was in the process of composing its board of directors.
In recent days, the company has raised more than $ 350,000 through a fundraising campaign.