Gucci launches virtual boutique tour in Florence

Gucci launches virtual boutique tour in Florence

Anyone can “walk” the store and even buy souvenirs online

Inna Petrova

Gucci launches virtual boutique tour in Florence

Showbiz / Style section editor

Gucci has launched a virtual tour of its own Gucci Garden in Italy. Visitors to the site can stroll through the flagship boutique, gallery, restaurant and Gucci bookstore without leaving their home.

It is noteworthy that a virtual walk through the Gucci garden is accompanied by sound effects – a separate melody for each room.

Gucci launches virtual boutique tour in Florence

Users are provided with additional information about the items at Gucci Garden, including the brand's clothing and accessories. Visitors can also buy souvenirs that are available on the site.

Gucci launches virtual boutique tour in Florence

The Gucci Garden space is located in an old palace located in the center of Florence. In 2018, designer Alessandro Michele created a place from a regular Gucci museum that fully reflects the brand's philosophy.

Gucci launches virtual boutique tour in Florence

Gucci launches boutique virtual tour

The boutique has a rare book section and sells items from the Gucci D├ęcor home furnishings line. The gallery exhibits Gucci items from different years, as well as works by contemporary authors.

Earlier we wrote that Nadya Dorofeeva starred in the new PUMA Ukraine campaign.

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