Google has tools for businesses to have more online sales this Christmas

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The cloud is an enabler that allows businesses to trust that their platform will grow steadily in peak sales seasons

Google has tools for businesses to have more online sales this Christmas

Google has tools in the cloud to benefit retailers. (Photo: América Retail)

Google has these e-commerce tools designed to help retailers spread the word about holiday discounts. And it is that times are approaching in which the demand in online stores can reach peaks of high demand, for which the American firm has some solutions in the cloud.

“A solid technological infrastructure is the basis for sales channels to online can support traffic and meet consumer demand in peak sales season. Through Google Cloud solutions, companies can scale their operation and improve their performance. In addition, adding value to processes allows them to be redesigned and offer increasingly personalized experiences”, says Natalia Scaliter, General Manager of Google Cloud Argentina.

Google cloud options for ecommerce

Reducing complexity for the end customer during the purchase process is the key to a successful user experience. The first step, according to Google, is to “identify their needs and deliver the right information persuasively and without distraction.”

For example, the Mountain View-based company has Discovery Solutions, which uses all of Google's expertise in algorithms to improve its clients' search results in its current e-commerce business, including context-based personalized recommendations.

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Also available is Firebase Cloud Messaging, a cross-platform messaging option that allows businesses to securely message customers, sync new information, and send notifications to re-engage customers.

Google has tools for businesses to have more online sales this Christmas

Tools in the cloud to improve the user experience. (photo: Google)

Once the product of interest is selected, registration, reviews from other buyers, shopping cart, and transaction options are crucial for Internet users. Here, Google Identify Service eases the user process by automatically enabling login from different work environments, saving time and interruptions.

In turn, a customizable 'sign in with Google' button and automatic login can be added to the merchant page, preventing previous visit records from expiring. This helps to better understand the customer profile.

Google has tools for businesses to have more online sales this Christmas

Cloud tools to improve the user experience. (photo: Google)

Finally, when it comes to customer service and sales, artificial intelligence plays a key role in interacting with consumers.

The combined strategy of virtual agents to answer common questions and the personalized attention of human agents during the sale is possible with Contact Center AI,which “provides the operator with suggested answers, excellent content and valuable information to respond to the consultant accurately and specifically”, mentions Google. It also offers the ability to instantly transcribe calls in real time for further analysis.

On the other hand, when virtual agents are selected, Dialog Flow communicates in a “natural way” 24 hours a day through machine learning, reducing information processing times and implementing contact processes through digital channels.

Google has tools for businesses to have more online sales this Christmas

Tools in the cloud to improve the user experience. (photo: Google)

The cloud allows businesses to grow in times of high demand

Google mentions that the technologyapplied to integrate the strategies is key to avoid availability problems and facilitate the scalability required by times of the year where online purchases increase. The cloud enables these capabilities in companies:

– Businesses are always available

Digital commerce modernization enables store websites and apps to be available 24/7, anywhere, on any device, and instantly responsive to the end user.

– Reduce the possibility of abandonment in online stores

Browsing speed, the display of images, the security and innovation of the website, mobile applications, social networks and all touch points strive to achieve a smooth user experience and reduce the percentage of people who abandon an online store, which positively affects sales.

– Be adapted to current e-commerce

Immediate access to data for employees, the use of intelligent algorithms, automation and an overall strategy for the use of personal data. It allows the company to adapt over time to the behavior of the market, which gives it a competitive advantage.

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