A large sign that reads “Sold Out” is the first thing you see when you enter the new clothing website of the hitherto celebrity —maybe from now on we must also call her an entrepreneur— Georgina Rodríguez. The girlfriend of soccer player Cristiano Ronaldo announces with these words that the first fashion collection that he has taken has flown from the virtual shelves, but also that there will be more soon.
It was at the end of January when Rodríguez , who is posing as a model, gave know that he was preparing the launch of Om By G, his first brand. She also created an Instagram profile for herself, which in just three weeks and with only 18 publications already has 23,000 followers. On Friday the 12th it was possible to access the purchase, or at least the previous request of the garments, and on Monday the 15th it announced that they had been sold out.
The question is that it is unknown what the collection is like, how many designs it has and above all How many pieces make up the circulation of these loose pants and red hoodie tracksuits, if they are 20 or there are 20,000. To be able to simply enter to see or look at the prices of the garments, you must enter the name and email, which will allow Rodríguez to achieve a good database, even if it is only for the curiosity that the launch arouses.
The cost of each piece is around 100 euros, something that fits into the price of a luxury sports collection. And that's how Rodríguez wants to sell it, with a very Californian look , reminiscent even of Paris Hilton or the Kardashian sisters , with high-end sportswear, exclusive handbags and very well-worked and marked makeup.
Rodríguez has known what to bet on , where to put her image and her money: in a sportswear brand, an absolute trend in pandemic fashion, easy to wear and sell, but with the touch of luxury that she and her partner always pursue. A business that little is known about (suppliers, print runs, prices, points of sale), but to which that touch of mystery gives more impetus if possible. A promotion technique that Rodríguez has undoubtedly learned from the best teacher: her boyfriend who, surrounded by an expert team, also knows where to put his money . For more than a decade, Cristiano Ronaldo, 36, has invested in hair implants, hotels and gyms, and has his own perfume and clothing lines. Every brand you advertise on your Instagram profile, be it hair care or private clinics, earns you 350,000 euros. The 2018 data affirm that the former Real Madrid footballer and now Juventus of Turin won in 2018 up to 92.3 million euros, of which 52.1 in salaries and prizes and 40 in advertising contracts
Georgina Rodríguez is willing to follow those steps and to have his own and juicy income. It does so by promoting, especially through its Instagram profile, clothing brands, mostly, whether sportswear brands, lingerie or swimwear, but also mattresses or nutritional supplements. It also shows from time to time its solidarity side, such as the collaboration it made last Christmas with the Nuevo Futuro Foundation , which helps homeless children and youth.
Rodríguez's initial shyness , who was almost playing hide and seek with the press when his relationship with the footballer began to be known, is now more than overcome. It is common to see her star in editorials of fashion magazines, covers and even grant interviews . In fact, a year ago she performed at the Sanremo Festival, one of the most famous musical events in Italy, where in addition to doing the work of presenter she launched herself to dance a tango, highlighting the musical training of her childhood, and also he walked through the Venice Film Festival – prior sponsorship of a fashion brand, yes. However, in Spain he does not lavish on large television formats, hence his intention to become a star was demonstrated at the end of 2020, when he participated in a surprising way in the Masked Singer Contest , from Antena 3. That's when made it clear that he wants to become a popular face in his native country. We will have to wait to know if it also manages to place its tracksuits of more than 100 euros in the home market.