< IMG Loading = "Lazy" SRSC = "/Sites/Default/Files/Styles/Medium/2022-08/Google%20zoom.jpg ? Itok = 0fy5lbwp" width = "1300" height = "867" alt = "logo google" IMG-Fluid Image-Style-Max-1300x1300 "SRC ="/Sites/Default/Files/Styles/Max_1300x1300/Public/2022-08/Google%20zoom.jpg ? Itok = Lzu945vu "/> AFP < P > Meta is not the only giant of the Gafam to risk a dismantling. While the trial of the Mark Zuckerberg group continues, Alphabet and its subsidiary Google are again before the judges. Available in the last summer of abuse of dominant position on online research and advertisements, Google must now face a second trial aimed at determining the possible solutions to put an end to the monopoly situation which is reproached to it. & Amp; nbsp; nbsp;
~ 60 > 62 > 62 > 62 > 62 > 62 > 62 > 62 ~ 62In the summer of 2024, Google, accused of abuse of dominant position on the online research and digital advertising market, faced the federal judge Amit Mehta in Washington during a trial initiated by the United States Ministry of Justice (DOJ) and a coalition of 38 state prosecutors. They reproached Google for having locked the market thanks to exclusivity agreements, in particular by paying billions of dollars to manufacturers like Apple and Samsung so that its search engine is installed by default on the majority of smartphones and tablets.
< P >< Strong > Advertising < P > After long months of hearings, Judge Amit Mehta concluded that Google had illegally maintained its monopoly on the markets of search engines and advertising related to research, in violation of section 2 of Sherman Act. < P >A few months later, the US government asked for the technological giant to give up its Chrome browser. Google denounced “radical interventionism”, fearing a potential historical sanction for the search engine. The Ministry of Justice claims a split in the subsidiary of the Alphabet group, also prohibiting it from signing agreements with manufacturers to impose the default use of its search engine on smartphones. & Amp; nbsp;< p > The authorities also want to prevent Google from taking advantage of its operating system android Promoting its other products and even demanding that the technological giant gives up Android for lack of proposing developments in this sense.
< P > Last week, another blow of mass is brought to the firm of Mountain View. Federal judge Leonie Brinkema concluded that Google has properly locked the digital advertising market, as was the case with research, that is to say, thanks to a series of anti-competitive actions. Alphabet then imposed its own tools on publishers and advertisers and by making any alternative almost impossible. < P >This decision of the Federal Court of Virginia did not only concern past practices but paved the way for potentially historical corrective measures, such as the forced transfer of strategic assets (Google AD Manager, ADX) or the obligation to separate more strictly the different advertising activities of the group.< P > “ Siggingly undertaken a series of anti-competitive actions to achieve and maintain a monopoly power in the server of advertising publications and in the market exchange markets on the internet “, we read in 115 pages of conclusions made public on April 17. & nbsp;
< P > 62 > 62 > 62 > 62 > 62 ~ 62″For more than a decade, Google has linked its publication server to advertisements and the exchange of advertisements through contractual clauses and technological integration, which allowed the company to establish and protect its monopolistic position in these two markets,” added the Magistrate. & nbsp;
< P >< Strong > The propositions of the studied doj < P > Google notably caused “important damage” Rivals to compete with him, still considers the judge, who gave the parties a week to establish a calendar of the measures to remedy the situation. & nbsp;< p > Monday, a trial was opened for this purpose. This one no longer relates to Google's guilt, but on the sanctions and corrective measures which must be applied to restore fair competition. It is still the federal judge Amit Mehta who oversees the hearing in Washington and who must analyze the proposals of the Department of Justice (DoJ) and 38 attorneys general. & Amp; nbsp;
< p >It is a question of putting an end to the exclusivity agreements that Google signed with apparatus manufacturers like Apple or Samsung or the sharing of data and research results with competitors. If the dismantling had been on the table for months, President Donald Trump and his administration would have expressed their reluctance, believing that this procedure would penalize the United States on the international scene.
< P > The trial must last three weeks and takes place in the same court as that Meta is currently judged for accusations of anticoncurrential practices alleged Social networks with the acquisition of Instagram and Whatsapp. < P >< Strong > The article you liked ? It mobilized our editorial staff which only lives from your gifts. < Br > Information has a cost, especially since competition from subsidized writing requires additional rigor and professionalism. < P > With your support, France-Soir will continue to offer its articles for free & nbsp; we think that everyone must have access to free and independent information to forge their own opinion. < P > You are the sine qua non condition for our existence, support us for France-Soir to remain the French media which makes the most legitimate express.