#PourLAmourDeLaScene wants to mobilize the public following the disastrous consequences of the closures linked to the pandemic on the music industry. The Canadian Live Music Association (CLMA) launched its campaign Tuesday on social networks.
Those who find the time long without concerts or festivals can now share their best memories on the different platforms thanks to the hashtag #ForLoveOfTheScene. A testimony of support in photos and videos that will keep music fans patient while waiting for the reopening of theaters, believes the CLMA.
“Having access to performance venues of different capacities is a crucial element in building a pool of admirers and achieving a living as an artist. It’s heartbreaking to see beloved places close where so many careers have started and so many memories have been made. When we are able to safely return to performances, everyone’s support will be crucial for our performers and stages, ”said Miranda Mulholland, JUNO Appointed Artist and Massey / Roy Thomson Halls Vice President.
“People in your community are at risk of losing their jobs forever. They need additional, targeted and ongoing support from governments. The ambition is to ensure that when the measures related to COVID are lifted, Canadians will continue to have access to the artists and musical experiences they know and love, ”said Erin Benjamin, president and chief executive officer of the CLMA.
Whether they are artists, promoters, venues, bars, concert halls, arenas, artistic agencies, unions, technicians, or have a job in the supply chain, all workers are affected by the impact of the pandemic.
As the Association recalls, “the industry has been hit by a crippling loss of 92% annual revenue” since March 2020. Before that date, it provided 72,000 new jobs annually and added some $ 3 billion to the national GDP.