Although its fourth-generation SYNC infotainment system is still very recent and considered one of the best on the market, Ford wants to concentrate its energies elsewhere in the medium term. This is why it has just announced a six-year partnership with Google to transform the whole aspect of connectivity in its vehicles.
From this year, the manufacturer will be able to count on the strength of Google Cloud to accelerate the integration of digital and artificial intelligence in its operations. He will also have access to the IT giant’s mine of data to reach and interact in a more personalized way with potential and existing customers.
Then, from 2023, Ford and Lincoln vehicles in all price ranges will make use of an Android system, with built-in Google apps and services. This is the same strategy currently employed by the new Volvo XC40 Recharge and Polestar 2, except that this time, all of the manufacturer’s models will benefit from it.
This of course includes the Google Assistant, which allows voice control of various functions to keep your hands on the wheel and your eyes on the road longer; Google Maps navigation, which offers up-to-date maps and real-time traffic information; and Google Play for easy access for drivers to their songs, podcasts and audiobooks.
Let’s also not forget about remote software updates, which will keep the infotainment system and other vehicle features as state-of-the-art as possible.
Photo: Antoine Joubert
Note that users who prefer Apple CarPlay or Amazon Alexa can still continue to pair their devices.
In order to spur innovation, Ford and Google have also agreed to form a new collaborative group called Team Upshift. The expertise and resources of both companies will be used to go even further in the development of Ford vehicles and the driving experience they provide, but also to develop more personalized purchasing and ownership models. .
“We are obsessed with creating must-have products and services unique to Ford,” said Ford President and CEO Jim Farley. This integration will allow our teams to innovate for the benefit of all Ford and Lincoln customers while providing access to world-class applications and services from Google. “
Do you think Ford is making the right decision by shedding SYNC and turning to Google? Send us your feedback!
In video: Presentation of the Ford SYNC 4 system