For the first time, Xiaomi managed to overtake Samsung in the world market of wireless headphones

"Xiaomi" strengthened its position in the global wireless headset market, becoming the second largest brand in terms of sales in the first quarter of 2024. Apple, which has maintained its leadership for many years, remained the first. Rounding out the top three is Samsung.

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Siaomi managed to achieve an impressive 61% increase in sales.

Wireless headphones have become an integral attribute of modern smartphones, which was greatly contributed by the contribution of the Chinese tech giant, whose products can boast of representative functionality.

– Xiaomi for the first time overtook the South Korean giant Samsung, taking the second position among manufacturers of wireless headphones around the world , – the report of the analytical company Canalys emphasizes.

“Apple” the company, according to the compilers of the rating, continues to hold the leadership with a share of 25%, despite an 8% decrease in sales compared to the same period last year.

Xiaomi Group, which came in second place, controls 8% of the market ( +61%). Samsung Corporation, which showed weak growth (+3%), is forced to settle for third place with a similar figure of 8%.

The fourth line of the rating went to the Chinese brand boAt with a market share of 5% and a 7% increase in sales. Closes the top five Huawei (3% of the global wireless headset market; +7%).

The market for wireless headphones shows dynamic development, and Xiaomi continues to strengthen its position by offering consumers high-quality and functional accessories, the authors of the study note .