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Clémence Lamarche, head of testing at Protégez-Vous.
By taking a photo of the logo, the consumer will quickly know, thanks to this application, whether it is serious or not.
Currently, we have 84 logos evaluated, of which 36 are present on food products and 27 on household cleaning products. We plan to add around thirty per year for the next few years, explains Ms. Lamarche.
Source : Competition Bureau Canada
Across the Atlantic, the European Union (EU) recently decided to ban greenwashing and advertisements for unsustainable products.
The EU notably bans generic environmental terms, for example “environmentally friendly”, “natural”, “biodegradable”, “climate neutral” or “climate neutral”. or "eco", without proof of recognized excellent environmental performance which justifies this mention, as well as assertions based on offsetting greenhouse gas emissions, the assertion that a product has a neutral impact, reduced or positive on the environment, according to the Parliament press release.
In Canada, Julien O. Beaulieu mentions that Ottawa is currently looking into a provision of the Competition Act which would regulate the term carbon neutral.
While waiting for stricter regulations on green designations, Valérie Védrines, sustainable marketing consultant at Masse Critique, recommends being vigilant, inform and, above all, ensure that you always have a truly critical perspective.
Gildas Meneu's TV report is broadcast on the show L'écoli on Wednesdays at 7:30 p.m. and on Sundays at 1:30 p.m. at ICI TÉLÉ. Saturday at 5:30 p.m. and Sunday at 4:30 p.m. at ICI RDI.
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