Facebook has been preparing for months a case to take legal action against Apple and its practices perceived as anti-competitive, according to the site The Information, as tension mounts between the maker of the iPhone and several large companies.
The social media giant has called in a law firm to prepare a lawsuit that accuses Apple of “abusing its power in the smartphone market to force app developers to follow App Store rules that Apple’s own apps don’t have to keep up, ”according to an article published by The Information on Thursday.
The latest update to Apple’s iOS mobile operating system, scheduled for this year, will require app publishers to be transparent about the collection and use of users’ personal information.
They will also need to ask users for their permission to track them, an essential feature for ad targeting.
However, app developers, from social networks to video games, including e-commerce, entertainment or office automation, have no other choice but to go through the App Store, the download platform for iOS, to reach the hundreds of millions of consumers with iPhones and iPads.
Since the end of last year, Facebook has been raging against these new rules.
“Apple has every interest in using its position as a dominant platform to interfere with how our apps and other apps work. And they do it regularly, focusing on theirs to the detriment of the growth of millions of companies around the world, ”took away Mark Zuckerberg, the head of the Californian group, during the presentation to analysts of the quarterly results the day before.
“The changes to iOS 14 mean that many SMBs will no longer be able to target their customers with personalized ads. Apple can say they are doing this to help people but it is clearly in their best interests, ”he continued.
The billionaire now sees his neighbor as one of his “biggest rivals”. And he is not the only one to have lost patience.
Several companies have for years criticized Apple for the commission it levies on consumer transactions made through the App Store, which can be as high as 30%.
Epic Games, the publisher of the popular Fortnite video game, tried to bypass the iOS payment system: Apple banned the app from its devices until the summer of 2021. A lawsuit is pending.
Apple regularly emphasizes its concern to protect data confidentiality and a level of commission equivalent to that of other platforms, including that of Google.