Everything will change in Toyota's strategy (to everyone's surprise)

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The Japanese manufacturer, Toyota, is revising its internal plans for the electric car, taking inspiration from Tesla.

Everything will change in Toyota's strategy (at the general surprise)

Review everything from top to bottom to catch up on a worrying delay. Toyota looks set to revamp its electric car strategy. There is indeed a paradox at the Japanese manufacturer: while it was a pioneer of hybrid cars, its leaders were very reluctant to go electric.

A real take conscience at Toyota

But today, things are changing. As Reuters tells us, Toyota will completely change its approach to get a better start. Thus, while a $ 38 billion investment plan was presented last year in electricity, with around thirty projects at stake, the latter has already been put on hold.

A working group is fine-tuning a new strategy which should be unveiled in early 2023. This very sensitive development would have been born internally from an awareness on the part of Toyota engineers and executives who realized that their company was losing “the production cost war” against Tesla.

This was not really a problem because at Toyota, we did not believe in an immediate takeoff of demand for electric cars. But the leaders of the Japanese company could only see their misdiagnosis and will therefore try to rectify the situation.

Reuters specifies that it is Shigeki Terashi, former director of competition, who is working on this change of approach with a dedicated team. At Toyota, electric cars today are produced on the same assembly lines as gasoline and hybrid models.

A Tesla-inspired strategy?

But it could change well, and a platform exclusively dedicated to electricity should see the light of day in five years. Another model of evolution envisaged: the introduction of Giga Press inspired by Tesla. These are molding machines offered by the Italian group Idra and used by Elon Musk's company to produce chassis parts for the Y model.

The idea is also to modify the thermal management of electric cars. This may seem a little technical, but the stakes are high because it could reduce the size and weight of the battery pack, and thus reduce the price of the vehicle by several thousand euros.

We should now wait for Toyota to tell us more about its various projects. But the revolution seems to be well and truly underway at the Japanese manufacturer.