European Union recognizes the bocadillo veleño as a product originating in Colombia

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The announcement came five years after the country petitioned the political community for such recognition. With this there are already 14 Colombian products that have their geographical indication recognized

European Union recognizes bocadillo veleño or as a product originating in Colombia

The Veleño sandwich becomes the 14th product to receive the distinction of geographical indication by the European Union. (Buscaramangainédita.com)

The bocadillo veleño is one of Colombia's emblematic desserts. Taking its name from the municipality of Vélez, in the department of Santander, its manufacture by mixing guava with panela has boosted the economy of the region, whether its artisanal manufacture is considered as that of an industrial nature.

Its importance and cultural relevance led to an application being submitted to the European Union for the bocadillo veleño to appear on the list of geographical indications for agricultural products and food, stipulated in the Trade Agreement with said political community that has been in force since August 2013. < b>This Thursday, November 17, 2022, after five years of deliberation, this product so dear to Colombians obtained said distinction.

The mention was made in the framework of the Trade Commission of said agreement held in Quito (Ecuador). In this regard, Luis Felipe Quintero Suárez, Vice Minister of Foreign Trade, expressed the importance of this international recognition for public opinion:

“The European Union is recognizing the reputation, qualities and specific characteristics of this Colombian product, which will give greater value to the sandwich and facilitate its trade. With the veleño sandwich, there are already 14 Colombian products that the European block recognizes as their designation of origin

Currently, the list of 14 products that have recognition Geographically by the European Union, it is made up of, in addition to the bocadillo veleño, coffees from Colombia, Cauca, Nariño, Huila and Santander; the cholupa and the achira cake from the department of Huila; Paipa and Caquetá cheeses; and the carnation, rose, chrysanthemum and rice from the Ibagué plateau.

According to the deputy minister, work is currently underway on the recognition of origin of three other products before the European Union. These would be the varieties of coffee from Tolima and the Sierra Nevada de Santa Marta, and the black crab from Providencia Island.

According to the official website of the European Union, product names can receive the recognition of a geographical indication (or GI) when a specific link with its place of manufacture is evidenced. GI recognition gives consumers confidence, allows them to distinguish quality products and guarantees proper marketing of their products to producers, taking their place of origin as a reference itself as a quality standard.

Colombian authorities are also working on the recognition of geographical indications for other artisanal and industrial products to be considered by the European Union, currently unspecified.

Currently, the European Union is the main importer of non-mining energy products (NME) in the country, so its impact on agricultural exports is very important for Colombia. Proof of this is that during the first nine months of 2022, exports reached figures of 2,254 million dollars, which represents an increase of 22.7% compared to the same period in 2021.