Enrique from England has a new job. This has been announced by the company BetterUp, a startup dedicated to mental health issues in which the grandson of Elizabeth II assumes the position of impact director. The contact with BetterUp – classified as a unicorn , that is, an unlisted private equity company that exceeds a billion dollars in valuation – came because the Duke of Sussex used it as a user for a couple of months.
This has been stated. himself: “I have been using the app and working with a coach for a couple of months and completing the initial questionnaire was a bit awkward because the user experience does not fit a list of multiple choice questions. I realize that I am an outlier, so there is no need for the engineers to work on that ”, joked Enrique from England in his remarks. “They put me in touch with my coach who, frankly, is amazing and has always given me good advice and a fresh perspective that is very valuable,” he added.
This new executive position within BetterUp is the latest of the forays into business that Prince Harry has been doing, some in the company of his wife Meghan Markle , since they stopped being active members of the British royal family a year ago. The new position has to do with one of the couple's interests: mental health. Also with one of the objectives that both have indicated for their future activities: to create an impact on people's lives. This was stated by Prince Henry himself when answering questions from The Wall Street Journal about the reasons that led him to participate in this company: “ Proactive coaching offers infinite possibilities for personal development, greater awareness and a better life in all aspects". He is expected to participate in initiatives that include product strategy decisions, acts of solidarity and to publicly defend issues related to the purpose of this startup , which is none other than mental health.
Alexi Robichaux, executive director of BetterUp, has explained to the American newspaper that he met Prince Henry through a mutual friend and that he began talking to him about the position that is now a reality last fall. Of the role of the Duke of Sussex in the Robichaux company he said: "It is a significant and important role." A few words that portray a function that is relatively rare in the business world but more common in non-profit organizations such as Amnesty International USA, for example
On which there are no details, because Alexi Robichaux has refused to give data on this, it is the remuneration that Enrique de Inglaterra will receive for his work, although the BetterUp executive has specified that he will join the company's management team as “one of the company”. He is also expected to attend special company events and company executives have highlighted the value he can bring. "He comes from a very different background from other executives", said Robichaux and this, in his opinion, means incorporating a new and interesting perspective, among which he highlighted as a strong and differentiating point the military experience of the Duke of Sussex and his open attitude about his own personal struggles with pain and mental health problems.
For his part, Enrique from England has stated how important it is to fight to be mentally healthy: “It is about recognizing that it is not so much what happens to us as what it has happened to us throughout life ”. She added: “Often times, due to social barriers, financial difficulties or stigma, many people cannot focus on their mental health until they are forced to. I want us to get away from the idea that you have to feel broken before asking for help. "
It is not new that leading companies turn to famous faces to boost their visibility and message, but in the case of BetterUp its CEO has made it clear They decided to have Henry from England fill the role of Impact Director because he wanted his job title to reflect the wide range of responsibilities that it entails. Alexi Robichaux has also explained that the Duke of Sussex “is synonymous with this approach to mental fitness that is investing in yourself. It was not difficult to sell it internally in the company ”. The company has a network of 2,000 coaches and its platform is used by large US companies such as Hilton hotels, Chevron or Salesforce.com, according to The Wall Street Journal .
The CEO who will be Prince Harry's new boss has also reported on the first input from his new hire: At a recent strategy meeting on how to position a product, he recommended that executives frame the tool in terms of resilience and overcoming the adversity and setbacks in a challenging time. The son of the heir to the throne of England will not have a team of his own but will have many employees willing to listen to him. “He will have the entire organization running to help him”, concluded Robichaux.