Fri. Mar 1st, 2024

Edible cannabis: the new salty products s of the SQDC hit the target?

Open in full screen mode

What is the difference between the products on the left and the products on the right? The foods on the left contain THC, the main psychoactive compound in cannabis responsible for the euphoric effect.

  • Daphnée Hacker-B . (View profile)Daphnée Hacker-B.

Ramen noodles, sausages, peanuts: these are some of the edible products that have recently appeared on the shelves of the Société québécoise du cannabis (SQDC). This offer raises eyebrows among observers who consider it inadequate to compete with the black market.

As of late 2023, SQDC has released several cannabis-infused savory foods. These differ from the very first edible bites offered by the state-owned company in 2022, which were based on fruit pastes and spices. Subsequently, beet chips as well as dehydrated cauliflower and dried figs appeared on the shelves.

Consumers marijuana companies in Quebec now have access to around twenty ready-to-eat type products.

I don't think that it is with these products that we will significantly increase our capture of the illicit edible market.

A quote by Serge Brochu, professor emeritus at the School of Criminology at the University of Montreal

Serge Brochu, who is also a researcher at the University Institute on Addictions, recalls that Quebec is the only province that prohibits the sale of sweets, confectionery, desserts, chocolates or any other food infused with cannabis that may to be attractive to young people under 21.

According to him, these restrictions explain why we find salty products on the SQDC shelves and unconventional.

I wonder about the choice of ramen noodles, he emphasizes. It is a dish that is widely consumed by adolescents.

Mr. Brochu admits that the SQDC has a complex mandate: it must convince cannabis enthusiasts to abandon the illicit market without doing any form of promotion, to avoid attracting a new clientele. It’s a balancing act that is far from simple, he sums up.

Note < em>: Each user can consume cannabis in more than one way.
Source : 2023 Quebec cannabis survey from the Institute of Statistics of Quebec

Open in full screen mode

Salty and unconventional edible products can be found on the SQDC's shelves.

Among the 17% of Quebecers who consumed cannabis in 2023, a third took it in the form of food. Across Canada, edibles are the second most popular cannabis product, and their popularity has been growing since legalization in 2018.

Well aware of this data, the SQDC decided to sell edible products, despite the restrictive regulatory framework adopted by the Legault government.

We have to be creative with the industry to be able to play within our framework, explains Geneviève Giroux, vice-president of supply and marketing at the Société québécoise de cannabis. The latter formed an internal committee which established a series of criteria to select the edible products submitted by suppliers. The committee assesses in particular whether the shape, taste or texture of the product are attractive to a young audience.

The committee mainly selects products with a strong taste, such as fruit bites containing apricot and reishi (a mushroom) or even peanuts with a dill flavor, notes Ms. Giroux. She confirms that her team will continue the diversification of edible products, which currently only represent 1% of the SQDC's sales.

Open in full screen mode

Alexandre Poulin, co-founder of the company Gayonica, one of the only suppliers to the SQDC that offers sweet edible products.

The Quebec company Gayonica is one of the only suppliers to the SQDC that offers sweet edible products. Among them, we find blueberry and lavender or even apple and matcha flavored bites.

Alexandre Poulin, co-founder of Gayonica, explains that he had to submit numerous recipes before obtaining approval from the SQDC. Several ingredients are prohibited, such as certain sweeteners, cocoa, sugar and maple syrup, he points out. It is possible to be competitive with other legal offers, yes. But compared to the illicit market, it's difficult.

Contacted by email, the Quebec Ministry of Health and Social Services indicated that it had no intention of reviewing the ban on sweet foods. This measure aims in particular to reduce the risks of involuntary poisoning and the health risks associated with products with a high concentration of tetrahydrocannabinol (THC), indicated its spokesperson, Marie-Pierre Blier.

THC, the main psychoactive compound in cannabis, is responsible for the euphoric effect. The maximum amount of THC allowed in edible products is 10 mg. This dosage is determined by the federal government. Health Canada says it established this limit to avoid the risk of overconsumption.

However, the federal government has mandated a committee of experts to carry out a broader consultation regarding the Cannabis Act. Several industry representatives have argued, including in a petition filed last November, that an increase in the dosage of THC in edible products is necessary to compete with the black market.

The committee must table its final report, which will contain a series of recommendations, before Parliament by next March.

According to François-Olivier Hébert, research associate at the neuroscience axis of the University of Montreal Hospital Center (CHUM), the dosage limited to 10 mg of THC is not suitable for all consumption needs, both recreationally and recreationally. than medical.

For people who are very accustomed to consuming cannabis orally, generally the doses are much higher than 5 to 10 mg, underlines the one who is also a member of the Living Cannabis Laboratory.

Open in full screen mode

The maximum quantity of THC permitted in edible products is 10 mg.

François-Olivier Hébert notes that the black market remains attractive since it offers a whole variety of products with very high concentrations of THC at prices similar to or even lower than those of legal edibles. He points out that clandestine products can be dangerous, both because of their inaccurate dosages and the risks of cross-contamination with other substances.

Mr. Hébert believes that the SQDC's food offering does not achieve its objective of attracting fans of edible cannabis. With snack-type products, the state-owned company risks attracting new consumers, according to him.

< p class="Text-sc-2357a233-1 imohSo">It can be inviting for people who are more new to it, who perhaps want to start taming cannabis use with something that is closer to what they know.

A quote from François-Olivier Hébert, research associate at the neuroscience axis of the University of Montreal Hospital Center

The public health expert is of the opinion that we must offer customers edible products whose quality and manufacturing methods are supervised by the State. Sooner or later Quebec will have to authorize sugary products, he thinks.

Individuals who are used to consuming cannabis orally want mainly products in the form of treats or desserts. If they don't have it on the legal market, they will continue to source it from the unregulated market, he warns.

A report by Johane Despins, Daphnée Hacker-B. and François Perré on edible products from the SQDC will be presented on the show Grocery store, Wednesday at 7 h < em>30 (EST) on HERE TV

  • Daphnée Hacker-B. (View profile)Daphnée Hacker-B.Follow

By admin

Related Post