A share of the proceeds from the new drinkable yogurt Fredou, which has just appeared in IGA supermarkets across the province, will be donated to the Société de salvage du Québec in memory of little Frédérique Kaiser, who died in tragic circumstances. last summer.
On July 4, 2020, a terrible tragedy shook the Lévesque-Kaiser family from the municipality of Noyan, in Montérégie.
It only took a brief moment of inattention for the little girl, aged 3, to escape her parents’ eyes and be found lifeless in the family pool.
Fredou, that’s her, but it has also recently been the brand of a drinkable yogurt, part of the profits of which will be donated to the Rescue Society of Quebec for the Swim to Survive program, offered to students of the 3e at the 6e year.
“Fredou” loved to join other family members on the farm. Here she is in the arms of her father, Christian Kaiser.
“I absolutely had to do something to pay homage to my angel. It was important to us. The whole family got on board. Fredou was our little clown, our sunshine. She was a little girl who was full of life, ”said her mother, Marie-Pier Lévesque.
Her husband, Christian Kaiser, who operates a dairy farm in Noyan, is also co-owner of Laiterie Chagnon.
The company was already working on plans to bring a drinkable yogurt to market, but when the accident happened the operation took on a whole new dimension.
Laiterie Chagnon de Waterloo has launched a drinkable yogurt available in 4 flavors in memory of Frédérique Kaiser, 3, who accidentally died last summer by drowning.
Using this tragedy to communicate a drowning prevention message was paramount to this family.
In Quebec, on average, nine children die by drowning each year.
“Fredou changed the outlook for my life. She is an integral part of our family. It is present everywhere. It will never be forgotten. With this product, it will be present in all Quebec families. I am happy that we can educate so many people. It gives me a balm in the heart ”, continued M.me Lévesque.
Messages of encouragement
In recent days, Mme Lévesque and Mr. Kaiser, who have three other children, receive many messages of encouragement on social networks. Despite the sadness of this story, many are very anxious to obtain this product to support the cause.
“I have been speechless to receive so many messages over the past two days. It comes from everywhere. I was so afraid of the judgment of others. It is still taboo to lose a child so tragically. I did “delete” several times before finally pressing the “send” button. In the end, I don’t regret posting my post at all, ”she added.
Laiterie Chagnon products are exclusively on sale at IGAs.
“We can sense an extraordinary enthusiasm,” confirmed André Michaud, company spokesperson.
The year 2020 was particularly deadly in Quebec, the Lifesaving Society recording 95 drownings compared to 59 in 2019. You have to go back to 2012 to meet a similar level with 90 drownings. Twelve children aged 14 and under drowned in 2020, five more than in 2019.
Natasha Kumar has been a reporter on the news desk since 2018. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining The Times Hub, Natasha Kumar worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my firstname.lastname@example.org 1-800-268-7116