Sun. Mar 3rd, 2024

Ads from Doug Ford from considered wasteful

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One of the scenes from the “It’s happening here” commercial, showing a driver traveling on the road with his dog sticking his head out the window.


Speech synthesis, based on artificial intelligence, makes it possible to generate spoken text from written text.

A dog with its ears flying in the car, a farmer putting out hay, a commuter train user, a woman recharging her electric vehicle: Doug Ford's government has launched an advertising campaign showing scenes of daily life in Ontario.

The government did not want to quantify the cost of its campaign It's happening here (This is where it happens).

The advertising is broadcast on television and radio, as well as in social media, among others.

The campaign aims to inspire [Ontarians] to be proud of the many accomplishments of the &x27; Team Ontario and instill confidence in the province's economy.

A quote from Caitlin Clark, Press Secretary to Premier Doug Ford (written statement)

The economic climate is currently “uncertain” internationally, she adds in a statement to CBC.

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A farmer looks at the sky after bringing hay near his horse paddock.

NDP MP Bhutila Karpoche accuses the Ford government of spending public funds to tell Ontarians that things are going well, while many are struggling to make ends meet.

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ELSE ON INFO: Build, build, build

They give each other a pat on the back. However, the work is far from finished.

A quote from Bhutila Karpoche, NDP affordability critic

Jay Goldberg, Ontario director of the Canadian Taxpayers Federation, qualifies government advertising of exaggerated political speech.

Unfortunately, different governments in this province like to launch advertising campaigns that are in no way informative, he says.

A government campaign called Ontario Is Getting Stronger , launched by the Conservatives before the 2022 election, cost $13.5 million. Furthermore, before the 2018 election, the former Liberal government had spent nearly 20 million on advertisements aimed at giving a “favorable image” of the ruling party, the General Auditor (VG) concluded. x27;time, Bonnie Lysyk.

Ontario law prohibits the use of public funds for advertisements explicitly promoting the ruling party and the use of their logo. Former AG Bonnie Lysyk, however, repeatedly called for a stricter definition of what constitutes partisan advertising.

Based on information provided by Mike Crawley of CBC News

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